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A digital billboard almost the length of a football field is coming to Times Square in New York City today, making it the biggest, brightest, and most expensive advertising space anywhere in North America, according to rt.com.
Arriving just in time for four weeks of the busiest shopping season of year, visitors to Times Square will get to witness the massive advertisement, the website reported.
Occupying an entire city block at eight stories high, the digital outdoor billboard will first show off an art exhibition by Universal Everything, which will dazzle the area’s 300,000 daily visitors. The billboard’s 24-million-pixel-strong LED display will be bright, but at $2.5 million for four weeks of display time it is not cheap, according to rt.com.
For more of the rt.com report: http://rt.com/usa/206391-times-square-biggest-billboard-nyc/
New Times Square digital display
Arriving just in time for four weeks of the busiest shopping season of year, visitors to Times Square will get to witness the massive advertisement, the website reported.
Occupying an entire city block at eight stories high, the digital outdoor billboard will first show off an art exhibition by Universal Everything, which will dazzle the area’s 300,000 daily visitors. The billboard’s 24-million-pixel-strong LED display will be bright, but at $2.5 million for four weeks of display time it is not cheap, according to rt.com.
For more of the rt.com report: http://rt.com/usa/206391-times-square-biggest-billboard-nyc/
For a Bloomberg video about the new billboard: http://www.bloomberg.com/video/the-biggest-billboard-times-square-has-ever-seen-GSNvhCgUQjintqx_KwKwDw.html
For a New York Times report: http://www.nytimes.com/2014/11/17/business/media/times-squares-biggest-and-most-expensive-digital-billboard-is-set-to-shine-.html?_r=0
For a New York Times report: http://www.nytimes.com/2014/11/17/business/media/times-squares-biggest-and-most-expensive-digital-billboard-is-set-to-shine-.html?_r=0
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