What's Behind Nine Famous Logos

Huge influence...

IBM's famous logo by Paul Rand.

The strength of a brand relies on the quality of what it offers, Zlata Rodionova reports on independent.co.uk.

Clever branding in a company's logo, visual system or tagline can have a huge influence on the brand and its value, Rodionova wrote.

Veb Anand, executive director of strategy design consultancy agency Brand Union gave us examples of nine global brands, Rodionova added.

For Anand's thoughts: http://www.independent.co.uk/news/business/news/the-hidden-meanings-behind-9-of-the-most-famous-logos-a7072626.html

Photo: Pinterest.