Bandwagon effect...
Budweiser's flag-waving rebranding.
Anheuser-Busch’s move to rebrand its Budweiser cans “America” this summer marks a new extreme in a shift toward patriotic corporate marketing, a trend boosted by Donald Trump’s presidential campaign, Jennifer Kaplan reports on bloomberg.com.
Hershey Co. changed the lettering on its chocolate bars last month to red, white and blue for the first time in 122 years, a nod to its sponsorship of the U.S. Olympic team, Kaplan wrote.
Wal-Mart Stores Inc. has sought to stock stores with more “made in the USA” products. And the Carl’s Jr. fast-food chain created a sandwich last year called the Most American Thickburger (slogan: “Because America, that’s why”), she added.
For more, including an interesting video: http://www.bloomberg.com/news/articles/2016-05-11/bud-s-america-cans-mark-trump-fueled-surge-in-usa-marketing
For cheers and jeers about the Budweiser rebranding: http://adage.com/article/cmo-strategy/bud-s-america-rebrand-draws-cheers-jeers/304010/
Photo: bloomberg.com.
No comments:
Post a Comment