Telling time and history...
Last year, the decision makers at Rolex decided the time was right for a shakeup, Eli Epstein reported on Mashable.com.
Unlike with most "shakeups," however, there wouldn't be widespread corporate reorganization, and scores of merchandise wouldn’t be cut, he wrote.
Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page, a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after subjecting them to significant scrutiny, Epstein said.
For more on Epstein's report on Rolex's famous marketing over the years and its latest venture into social media: http://mashable.com/2014/04/17/rolex-marketing-strategy/
Rolex, WikiemediaCommons, Ali Rezani
Rolex Clicks With Social Media
Last year, the decision makers at Rolex decided the time was right for a shakeup, Eli Epstein reported on Mashable.com.
Unlike with most "shakeups," however, there wouldn't be widespread corporate reorganization, and scores of merchandise wouldn’t be cut, he wrote.
Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page, a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after subjecting them to significant scrutiny, Epstein said.
For more on Epstein's report on Rolex's famous marketing over the years and its latest venture into social media: http://mashable.com/2014/04/17/rolex-marketing-strategy/
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