Shift to quality over quantity...
Businesses are taking a more critical look at social media and its influence on the bottom line, a chart in an article by Jeff Elder on wsj.com reported yesterday.
A majority of respondents in a new Gallup survey said that social media had no influence at all on purchasing decisions, according to the chart.
For more on the chart and a report on how some well known businesses are reassessing social media and adjusting their strategies for it: http://online.wsj.com/articles/companies-alter-social-media-strategies-1403499658?mod=trending_now_3
Social media, intrigueme.ca
Gallup Poll: Social Media Stumbles in Sales
Businesses are taking a more critical look at social media and its influence on the bottom line, a chart in an article by Jeff Elder on wsj.com reported yesterday.
A majority of respondents in a new Gallup survey said that social media had no influence at all on purchasing decisions, according to the chart.
For more on the chart and a report on how some well known businesses are reassessing social media and adjusting their strategies for it: http://online.wsj.com/articles/companies-alter-social-media-strategies-1403499658?mod=trending_now_3
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