Released today...
Katie Couric and Bryant Gumbel trying to understand the BMW i3
BMW released a commercial for its electric i3 hatchback starring former Today hosts Katie Couric and Bryant Gumbel that will air during Sunday's Super Bowl, Brent Snavely reports today on freep.com.
The 60 second spot, "Newfangled Idea," begins in 1994 with a clip of Couric and Gumbel trying to understand the Internet.
Fast forward 21 years and the pair are in an i3 expressing similar confusion about how the all-electric car works.
For some light-hearted fun: https://www.youtube.com/watch?v=U1jwWwJ-Mxc
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