Tuesday, September 22, 2015

So. Where Did That Come From?

So annoying...



So

Perhaps you've noticed it:  People more and more seem to begin comments on radio and TV with So.

Why and where in the world did that annoying habit begin?

To listen to the media tell it, "so" is busting out all over, Geoff Nunberg reports on npr.org.

New York Times columnist Anand Giridharadas calls "so" the new "um" and "like"; others call it a plague and a fadNunberg wrote.

It's like a lot of other grammatical fixations: Not everybody cares about it, but the ones who do care care a whole lot. When NPR's Weekend Edition asked listeners last year to pick the most-misused word or phrase in the language, that sentence-initial "so" came in in second place, right behind "between you and I" and ahead of venerable bugbears like misusing "literally" and confusing "who" and "whom." That's a meteoric rise for a peeve that wasn't even on the radar a decade ago, according to Nunberg.

To my ear, that backstory "so" is merely a little geeky, but it rouses some critics to keening indignation. A BBC host says speakers use it to sound important and intellectual. A columnist at Fast Company warns that it undermines your credibility. A psychologist writes that it's a weasel word that people use to avoid giving a straight answer, Nunberg reported.

For more: http://www.npr.org/2015/09/03/432732859/so-whats-the-big-deal-with-starting-a-sentence-with-so

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