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New Rolls-Royce Dawn
Rolls-Royce introduced it latest model today, the new Dawn convertible, turning mainly to the Internet for its announcement.
With the move, Rolls wrote a new page in the history of automobile launches, shunning an announcement at a major auto show.
Instead, it focused its efforts on the web as a way to reach the younger buyers it seeks.
If your ship has just come in and you're looking for a new car that makes a statement, take a look at the Dawn.
It's a beauty.
For more about the unusual Internet launch and the Dawn: http://www.telegraph.co.uk/finance/newsbysector/industry/11851644/Rolls-Royce-seeks-younger-drivers-with-new-Dawn-convertible.html
For more on the Dawn, including a slide show and video:
For another video: http://www.usatoday.com/story/money/cars/2015/09/08/new-rolls-royce-convertible-dawn-delivers-super-luxurious-effortless-experience/71870222/
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