Ad wrap-up...
Winning pup and pal
Sunday's Super Bowl was the largest TV event in history, advertising expert Porter Bibb told Mark Crumpton on Bloomberg's Bottom Line yesterday.
We know who won the game, but who were the advertising winners and losers?
Budweiser's puppy was the biggest winner, said Bibb, who is managing partner of Mediatech Capital Partners.
Here's Bibb's scorecard for advertising hits and misses:
Hits: Budweiser's Lost Puppy and Coke's Get Happy.
Misses: Jublia's ToeNail Fungus and Loctite.
For more on Super Bowl ads and Bibb's interview with Crumpton: http://www.bloomberg.com/news/videos/2015-02-02/super-bowl-ads-the-hits-the-misses
No comments:
Post a Comment