Tuesday, March 27, 2018

Facebook Quiz Data May Have Been Used Illicitly for Politics

Emerging scandal...


An emerging scandal in which Facebook data may have been used illicitly to target political messages has a lot to teach consumers about privacy on social media, Jerrry Beilinson reports on consumerreports.org.

The data apparently was collected through one of those quizzes that can seem to colonize users' Facebook feeds.  In this case, it was a personality quiz called "thisisyourdigitallife," devised by Aleksandr Kogan, a psychology professor at the University of Cambridge, Beilinson wrote.

The New York Times has reported, and Facebook has confirmed, that Cambridge Analytica, a political data firm that worked for the campaigns of Ted Cruz and then Donald Trump, acquired data from a company associated with Kogan on about 50 million Facebook users, without their permission, Beilinson added.

For more: https://www.consumerreports.org/privacy/facebook-data-illicitly-collected-for-politics-and-what-it-means-for-privacy/

Photos: Giphy, Pinterest.
Next time on The Allen Report:
Cyber Attack Hobbles Atlanta.

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