The mysteries of consumer behavior...
Non-stop demands to buy.
Why do we by the things we buy, Dave Sax asks on vox. com.
This simple question forms the heart of a multi-trillion dollar riddle at the core of our culture of consumption, Sax wrote.
As someone who has been looking at consumer trends and the forces that shape them over much of the past decade, when you step back and try to understand trends, you see that nearly all trends and the buying that fuels them, are based on emotion, Sax noted.
For more of an intriguing report: https://www.vox.com/the-goods/2018/9/11/17838546/shopping-charcoal-ice-cream-bookstores
Photo: Pinterest.
Next time on The Allen Report:
How Puerto Rico Became a Tax Haven for the Super Rich.
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