Winner by a nose...
BHHS’ seller-focused ad, which currently airs on HGTV, edged out Century 21 Real Estate’s funny spot showcasing the lengths its agents go to serve their clients by a nose, 36.6 percent of the total votes to 34.6 percent, according to Hagey.
It surpassed Coldwell Banker Real Estate’s puppy-infused ad (18.8 percent) and Re/Max’s ad (10 percent), which features scenes of computer-generated imagery, by healthier margins, he reports.
For more, including a video of the winning Berkshire Hathaway spot: https://www.youtube.com/watch?v=OsE1JX7ucMw
Scene from Berkshire Hathaway TV ad
The results are in, and Berkshire Hathaway's national TV ad nosed out Century 21's in this week's Inman reader poll, Paul Hagey reports on inman.com.
BHHS’ seller-focused ad, which currently airs on HGTV, edged out Century 21 Real Estate’s funny spot showcasing the lengths its agents go to serve their clients by a nose, 36.6 percent of the total votes to 34.6 percent, according to Hagey.
It surpassed Coldwell Banker Real Estate’s puppy-infused ad (18.8 percent) and Re/Max’s ad (10 percent), which features scenes of computer-generated imagery, by healthier margins, he reports.
For more, including a video of the winning Berkshire Hathaway spot: https://www.youtube.com/watch?v=OsE1JX7ucMw
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