Friday, May 1, 2015

And the Best Real Estate TV Ad is by...

Winner by a nose...


Scene from Berkshire Hathaway TV ad

The results are in, and Berkshire Hathaway's national TV ad nosed out Century 21's in this week's Inman reader poll, Paul Hagey reports on inman.com.

Four of the nation’s top real estate brands — Berkshire Hathaway HomeServices, Century 21 Real Estate, Coldwell Banker Real Estate and Re/Max — are all running national TV ads this year, and 15,080 Inman readers weighed in with their take on which does the best job of connecting with consumers, Hagey wrote.

BHHS’ seller-focused ad, which currently airs on HGTV, edged out Century 21 Real Estate’s funny spot showcasing the lengths its agents go to serve their clients by a nose, 36.6 percent of the total votes to 34.6 percent, according to Hagey.

It surpassed Coldwell Banker Real Estate’s puppy-infused ad (18.8 percent) and Re/Max’s ad (10 percent), which features scenes of computer-generated imagery, by healthier margins, he reports.

For more, including a video of the winning Berkshire Hathaway spot: https://www.youtube.com/watch?v=OsE1JX7ucMw

2 comments:

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