Monday, July 25, 2016

How Hermes Markets Its Famous Birkin Bag

Creating desire...

The Hermes Birkin.

How do you create desire and build demand?

Hermes manages the marketing of its Birkin handbag, one of the most sought-after products in the world, with some very different methods.

See how they do it in Brooke Unger's report on 1843magazine.com: https://www.1843magazine.com/style/demand-curve

For a video on the record sale of a Birkin for $412,000: https://www.youtube.com/watch?v=qptISc8R74k

Photo: Pinterest.
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1 comment:

  1. UnknownFebruary 11, 2017 at 8:28 PM

    A belated thanks for your kind words.

    Hope we'll continue to report on items of interest to you.

    Thanks for writing and best regards,

    ReplyDelete

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