Wednesday, April 29, 2015

Rocket Science Tackles the High Heel

Comfort zone...


Rethinking the stiletto

While working in a super clean rocket plant in California, Dolly Singh's high heels became a problem: How to find what she called pretty shoes that are comfortable.

The relationship with shoes is very intimate and personal, she says.

So in her search for a comfort zone, Singh decided: Don't complain.  Do something, she told bloomberg.com.

And she founded Thesis Couture, a fashion-technology company working to reinvent the stiletto.

See how Singh has teamed with an astronaut, a rocket scientist, and orthopedic surgeon and a fashion scientist to design and craft what she calls the world's first high performance, high fashion high heels in this new Bloomberg video by Jennafer Savino and Amy Marino: http://www.bloomberg.com/news/videos/2015-04-29/rocket-scientists-are-inventing-a-new-high-heel

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